What is Ginger & Maude?
How Ginger & Maude Hair Salon Is Unique
We are a purpose-driven brand, committed to people and the planet.
Our Founder, Deanna, created Ginger & Maude Hair Salon because she believed that it was possible to build a profitable business that made a true difference and left a lasting legacy. One that provided purpose-driven, successful careers where people were treated fairly and paid a living wage. One that left the wider world and the smaller community better for existing.
We are North America’s first B CorpTM Salon Brand. Certified B CorporationsTM (B CorpsTM) form a community of leaders and drive a global movement of people using business as a force for good. In order to become a Certified B Corporation, each Ginger & Maude® Hair Salon meets the highest verified standards of social and environmental performance, transparency, and accountability. As part of the B Corp community, we work toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with a balance of purpose and profit.
We operate certified sustainable salons.
We value the planet as an essential stakeholder in our business and are committed to protecting it during our day-to-day operations as much as possible. Since 2018, we’ve been certified sustainable with Green Circle Salons, a partnership that enables us to recycle many types of beauty waste—such as used foils, color tubes, hair clippings, and excess hair color—which are not recyclable through the local recycling program we have always participated in.
We’re changing the industry—and being recognized for it
Ginger & Maude® Hair Salon was established on a foundation of radical acceptance and a vision for a stronger community. We have cultivated a hair salon business where stylists enjoy purpose-driven, profitable careers—offering a living wage, full benefits, continuing education, and limitless career advancement opportunities—and all clients are welcomed with open arms as part of a varied and fabulous community. It’s our goal to make everyone who enters a Ginger & Maude Hair Salon feel wildly gorgeous, visible, comfortable, and valued. This means all bodies, all ages, all races, all political affiliations, all identities.
- Our specially-designed, size-inclusive robes allow all bodies to enjoy relaxation and safety in the chair.
- We are continually learning and pursuing ongoing education to provide equitable hair services to the Black community and underserved populations.
- Silent and Mirrorless Services are always available.
- Our pricing is based solely on timing, rather than gender or hair texture.
- We value learning, growing, and admitting when we make mistakes.
We believe that diversity and inclusion, both in the salon and out of it, equals more equitable and sustainable prosperity for all.
We create boutique businesses that provide personalized salon experiences.
Ginger & Maude® Hair Salon was conceived from the ground up to be a true boutique-salon experience, as far from the brightly lit, impersonal salon chains as we could make it.
Our small salons are designed to provide a truly personalized salon experience in an intimate and inviting environment. Our clients receive the focused and careful attention of one expert stylist for their entire service instead of being passed from station to station like a product on an assembly line.
Not only does this salon design cultivate a genuinely comfortable space for our clients, it has the added benefit of being a perfect startup launch pad for new franchisees.
A smaller retail space equals lower startup costs and lower overhead costs, which could mean less pressure to hit high sales numbers and more resources for yourself, your team, or your community.
We design our salons with neighbors and neighborhoods in mind
Ginger & Maude’s hyper-local approach allows for our salons to be designed with neighborhoods and neighbors in mind. Although our Ginger & Maude brand formula is consistent across all our salons, we add a little something special to each space. The four original Portland locations are each intentionally integrated into their distinctive areas, allowing our community to feel comfy, unique, and ultimately, visible. That’s what we’re here for.